PILLAR 03 • DIRECT MARKET ACCESS
Big Five Direct
Cutting out middlemen. Connecting African producers directly to markets, buyers, and capital.
ACCESS DIRECT MARKETSDirect. Transparent. Powerful.
We eliminate inefficiencies and put more money in the hands of African producers.
How It Works
- • Direct buyer-producer matching platform
- • Real-time pricing and demand visibility
- • On-chain contract and payment systems
- • Logistics and cold-chain coordination
- • Quality certification & traceability
Impact
34%
Higher prices for producers
R1.2B
Direct trade volume facilitated