REGISTERED NPO • SOUTH AFRICA

Big Five Foundation

Driving on-chain social, economic and environmental impact across Africa.

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OUR PURPOSE

Why Big Five Foundation?

The Big Five Foundation is a registered NPO in South Africa (awaiting final approval of application APPL26-68748). Guided by South Africa’s social development objectives and the philosophy of Ubuntu, we deliver measurable Economic, Social and Environmental impact with 100% on-chain transparency through Big Five Connect and SupplierAdvisor®.
The entire Big Five Group proudly contributes 10% of all profits to fuel this work.
THREE PILLARS OF IMPACT

Real Change. Real Numbers.

Economic Development

South Africa’s social development objectives emphasise job creation, SMME support, poverty alleviation and inclusive economic growth. The Big Five Foundation achieves this through our container micro-franchise model — each container creates 20 sustainable local jobs, reduces distribution costs by 70%, and empowers township and rural entrepreneurs.

Aligned with B-BBEE • Real Economic Inclusion

Social Development

Aligned with South Africa’s focus on education, health, and community upliftment, we feed children with 73.9% more nutritious meals, implement Super-Cube leadership development, and support families through transparent, on-chain programmes. Every donation is traceable.

100% On-Chain Transparency • Measurable Impact

Environmental Development

Supporting South Africa’s commitment to conservation and sustainable development, we fund regenerative agriculture and the biggest rhino relocation in Kenya (in partnership with Kenya Wildlife Service). By feeding communities involved in conservation, we convert poaching hotspots into thriving eco-economies.

Regenerative Agriculture • Biodiversity Protection
FOR OUR SUPPORTERS

Donor Benefits

All donations qualify for Section 18A tax certificates — a full tax deduction for individuals and companies. Contributors also earn valuable B-BBEE points under the South African government’s Broad-Based Black Economic Empowerment framework.

Ubuntu & Our Group Commitment

Ubuntu — “I am because we are” — is the beating heart of the Big Five Foundation. It means no one thrives alone; true progress is shared. This philosophy perfectly aligns with everything we do: feeding children, creating jobs, protecting wildlife, and building transparent economies.
To live Ubuntu in action, the entire Big Five Group donates 10% of all profits directly to the Foundation.
OUR FOUNDER

Dr. Craig R. Muller

Dr. Craig R. Muller is a South African visionary whose doctoral thesis focused on accelerating leadership development to progress humanity. Through Super-Cube — his innovative, Africa-designed leadership model — and every company in the Big Five Group, he turns research into real-world impact.
View Dr. Craig R. Muller’s ResearchGate Bio
It always seems impossible until it’s done.”
— Nelson Mandela
UN Sustainable Development Goals
GLOBAL ALIGNMENT

Our Alignment with UN Sustainable Development Goals

No Poverty
SDG 1

No Poverty

Through container micro-franchises and job creation, we lift families out of poverty.

Zero Hunger
SDG 2

Zero Hunger

73.9% more nutritious meals reach 69.8 million children across Africa.

Quality Education
SDG 4

Quality Education

Super-Cube leadership development empowers the next generation of African leaders.

Decent Work & Economic Growth
SDG 8

Decent Work & Economic Growth

20 jobs per container and ethical supply chains create sustainable livelihoods.

Reduced Inequalities
SDG 10

Reduced Inequalities

On-chain transparency and inclusive models reduce economic gaps.

Partnerships for the Goals
SDG 17

Partnerships for the Goals

Collaboration with SANTACO, KWS and others accelerates real change.