Super-Cube® ethical leadership for nations and enterprises.
Well-being is not a privilege. Families eat with dignity, leaders decide with integrity, and communities build economies they own.
Educate is Super-Cube® — whole-person leadership so programmes, ministries and enterprises can hold multi-stakeholder complexity.
Challenge: Food-system failures are also leadership failures: tools without ethical judgment multiply harm. SDG 2 needs people who can govern delivery under pressure.
Our response: Doctoral Super-Cube® formation for executives, public servants and youth — Ubuntu, ethics and deliberate practice.
External hunger and nutrition figures are multi-agency UN SOFI / JME estimates — not Big Five audited counts. SOFI 2026 source · Full Group VMV
Big Five Learn is the Educate pillar of Big Five Group™, built on doctoral research at the University of KwaZulu-Natal (thesis 2020, degree 2021) and set out in full in Leadership Is Learnable (2026).
Developed by Dr. Craig Ross Muller (DBA, University of KwaZulu-Natal, 2021), Super-Cube® is a multidimensional, human-centric framework, developed and tested in an African FMCG business network. Each face is a developable domain: taught, practised, tracked and assessed.
Decision-making intelligence under complexity
Select wise action amid ambiguity, balancing moral values, judgement and calculated risk.
Choices skills: Decision-making intelligence · Moral values · Judgement · Risk-taking
Ethical foundations that earn lasting trust
Lead with integrity, contextual awareness, situational judgement and accountable governance.
Principles skills: Ethical foundations · Contextual awareness · Situational judgement · Governance
Cognitive power for strategy and vision
Think strategically, solve complex problems, set vision and apply knowledge in context.
Mental skills: Cognitive intelligence · Strategic thinking · Problem-solving · Vision · Knowledge application
Intelligence that builds trust and inspires action
Perceive, understand and manage emotions to strengthen relationships and collective performance.
Emotional skills: Emotional intelligence · Empathy · Social relationships · Motivation · Inspiration
Energy and resilience for sustained leadership
Protect health, manage energy and build the bodily resilience leadership demands.
Physical skills: Physical health · Energy management · Fitness · Nutrition · Bodily resilience
Purpose, meaning and transcendent motivation
Align leadership with purpose, meaning, faith and spiritual intelligence.
Spiritual skills: Purpose · Meaning · Faith · Transcendence · Spiritual intelligence
Structured self-improvement with pre- and post-assessments across all six faces, starting with you at the centre of the cube.
Systematic talent development within one organisation, through face-aligned interventions.
Coordinated leadership development across a multi-entity group, with one language, standard and pathway.
Leadership development across interconnected entities, strengthening capacity across the value chain.
A framework for broader adoption, addressing growth, skills gaps and institutional complexity at industry scale.
Core output of Dr. Muller's DBA thesis at UKZN: a leadership skills development model for an African FMCG business-network. Grounded in Ubuntu, Martin Buber's I–Thou philosophy and the integral AQAL approach; integrates trait, relational, charismatic, evolutionary and entrepreneurial leadership theory and Illeris's three-dimensional learning (content · incentive · interaction). Tested with confirmatory factor analysis (n=132) and interviews with ten directors; peer-reviewed in SAJEMS and JCM (2022). Genes explain only about 24–30% of who holds leadership roles; about 70–76% is linked to experience, environment and learning.
Scope note: single-case study focus — results are context-specific; wider industry testing is recommended and welcomed.
After a 12-week, accredited Super-Cube® leadership intervention with leaders at Imana Foods and Kerry Foods, average assessment scores rose on every face.
Average pre- to post-assessment gains, in percentage points, as reported in Leadership Is Learnable (2026), Chapter 18. The doctoral study built and tested the model; it did not measure these gains. A measured result, not a promise.
Super-Cube® came out of doctoral research at the University of KwaZulu-Natal (DBA thesis, 2020; degree 2021): a survey of 132 people and interviews with ten directors in an African FMCG business network, published in peer-reviewed journals in 2022.
Gains from the 12-week, accredited Super-Cube® leadership intervention (NQF levels 3–5) with leaders at Imana Foods and Kerry Foods: average pre- to post-assessment improvement. The doctoral study built and tested the model; it did not measure these gains. Not a promised outcome and not live programme data.
A 12-week, accredited Super-Cube® leadership intervention with leaders at Imana Foods and Kerry Foods, a South African and an international business in the African fast-moving consumer goods value chain — building whole-person capacity so decisions, ethics and performance improve together.
+26.6%Choices
+45.1%Principles
+29.7%Mental
+39.5%Emotional
+27.7%Physical
+24.6%SpiritualWhen leaders across the FMCG value chain improve on every face of the Super-Cube®, the gains do not stop at individual scorecards — they compound into stronger firms, fairer markets and more resilient food systems that Africa’s people can trust.
Average pre- to post-course assessment gains (percentage points) from the 12-week, accredited Super-Cube® leadership intervention with leaders at Imana Foods and Kerry Foods. Source: Leadership Is Learnable (2026), Chapter 18. Results are case-specific; wider testing continues.
One model for every stage of life. The six faces stay the same as people grow; the language, examples and reporting change with who they are.
Growing character, curiosity and kindness.
A guided Super-Cube® journey for younger learners: simple language, stories, play-based practice, and parent and teacher support. Builds the six faces of leadership as everyday strengths.
Identity, influence and wise decisions.
For teens and young adults navigating school, sport, first jobs and digital life. Develops choices, principles, mindset, emotions, body and purpose, with real-world scenarios.
Human-centric leadership for work and life.
The full professional Super-Cube® pathway: pre-assessment, six face courses, deliberate practice, post-assessment and a personal development report for workplace leaders.
Every programme includes: Lifetime access · Pre-assessment baseline · 6 face courses (age-adapted) · Practice labs and checks · Post-assessment and personal report.
| Face | Kids | Adolescents | Adults |
|---|---|---|---|
| Choices | Making good decisions · Thinking before acting | Decision-making under pressure · Healthy risk-taking | Decision-making intelligence · Judgement |
| Principles | Being honest · Keeping promises | Integrity and trust · Accountability | Ethical foundations · Governance |
| Mental | Curious thinking · Solving puzzles | Strategic thinking · Vision for your future | Strategic thinking · Problem-solving |
| Emotional | Naming feelings · Kindness | Empathy · Relationships and peer influence | Emotional intelligence · Inspiration |
| Physical | Moving your body · Rest and energy | Stress and recovery · Resilience under load | Energy management · Bodily resilience |
| Spiritual | What matters to me · Helping others | Purpose and identity · Meaning | Purpose · Spiritual intelligence |
A free, 10-minute, age-appropriate baseline gives a starting score on each of the six faces.
Short sessions for each face, with a weekly practice plan that starts with the weakest faces. Streaks and badges keep the habit going.
A second assessment at the end of the 21-day journey, so growth is measured, not assumed.
Before and after on every face, with a growth radar and a plan for what to practise next.
A certificate with a QR code and a public verify ID that anyone can check at super-cube.me/verify.
Private by design: journals stay private, and coaches see scores and completion only when learners consent.
Seat packs, cohort codes, consented dashboards and a before-and-after report. Big Five Learn plans the pilot with you.
An age-adapted Super-Cube® pathway for learners aged 5 to 21. One model from Grade R to matric and beyond, so the language of leadership stays consistent as learners grow.
For companies, NGOs and multi-entity networks that want leadership growth they can see, not just training hours. Assess, develop and re-assess across six faces, then take the report to your board.
An 8-week pilot, ready to run, with a facilitator calendar.
Consented scores only, never journals. Run under your school's safeguarding and parental consent policies; facilitators never grade ‘character’, only completion and growth effort.
Orientation and a six-face measure in about 10 minutes, without paying.
About $6 USD. Lifetime access to the programme, report and certificate, for Kids, Adolescents or Adults. No subscription.
| 10 seatsClassroom or small team pilot | R891$54 |
|---|---|
| 20 seatsDepartment or grade cohort | R1 683$102 |
| 50 seatsSchool or company licence pack | R3 960$240 |
Prices as listed on super-cube.me/pricing on 7 October 2026. Each seat is lifetime access for one learner. For a grade, a whole school, facilitation or custom reporting, we send a quote.
Free book · New edition
The six faces of leadership explained simply, with you at the centre
Dr Craig R. Muller’s book, redesigned and rewritten from his doctoral research at the University of KwaZulu-Natal: 36 practices, six self-assessment workbook pages and a 30-day action plan. Free to download and share.
PDF · 1.9 MB · English · no sign-up. Stories in the book are illustrative composites.
Out now in paperback and Kindle · Comprehensive edition
The Super-Cube® model, the evidence behind it, and how to develop leaders at every level
312 pages on the research and evidence behind the Super-Cube® model, each face in depth, and how to develop leaders at every level. Out now in paperback and Kindle.
Paperback R299 / $17.99 · ISBN 978-1-0483-6161-2
Kindle $8.99 · ISBN 978-1-0483-6160-5 · Big Five Group, October 2026
Founder and CEO of Big Five Group and creator of the Super-Cube® leadership model, with more than twenty years in blue-chip FMCG, supply-chain optimisation and global consulting.
Author of Leadership Is Learnable (2026).
Start a free Super-Cube® baseline today, plan a pilot for your school, team or network, or take the profile to your principal, board or L&D team: the model, the research, the programmes, pilots and pricing in one document.
Big Five Learn is the Educate pillar of Big Five Group™. Learners start on super-cube.me.
